FAQ entries
Create FAQ entries in Wow Chat for Woo with trigger phrases, answers and product attachments so shoppers get consistent answers — and product cards — however they phrase the question.
Last updated Sep 4, 2026 · applies to v0.2.1
Anatomy of an entry
An FAQ entry has three parts:
- Trigger phrases — the different ways shoppers ask the question. “How long does shipping take”, “when will it arrive”, “delivery time”.
- Answer — the reply the chat sends. Write it once, keep it evergreen (avoid hard-coding prices or dates that change).
- Attachments (optional) — products, categories, tags, brands, on-sale items or featured items. Attached products appear as cards beneath the answer, with add-to-cart.
Everything is stored and matched on your server.
Writing good trigger phrases
- Add the short version and the long version: “returns” and “what is your return policy”.
- Include misspellings you actually see in your search analytics.
- Don’t try to cover synonyms of product names — that’s what catalog fallback and instant search are for.
Attachments in practice
| You attach… | Shoppers see… |
|---|---|
| A category (“Sofas”) | Cards for products in that category |
| A tag or brand | Cards for products with that tag or brand |
| Sale items | Whatever is currently on sale — no maintenance |
| Featured items | Your WooCommerce featured products |
| Specific products | Exactly those products |
Cards respect your “cards per answer” setting (1–8).
Keeping entries fresh
The analytics dashboard lists top shopper questions and the answered rate. Questions that fall through to catalog search are candidates for a new entry; a falling answered rate usually means your trigger phrases need a synonym or two.